The Uganda National Bureau of Standards (UNBS), National Drug Authority (NDA), and Uganda Communications Commission (UCC) have asked members of the public to report manufacturers and media houses advertising various drinks which claim to enhance human potency.
According to the three bodies, it is illegal to advertise or promote the use of a drug or any other product for prevention or treatment of any disease or relating to enhancing human potency.
The warning follows a growing number of advertisements on television, radio, and social media of products, especially drinks, whereby producers claim that they enhance men’s sexual prowess.
“These advertisements, which exaggerate the therapeutic capability of the drinks being advertised, are not only misleading to the public but actually putting lives at risk. Moreover, some of them, especially the visual content on TV and social media, portray inappropriate content,” the three agencies said in a joint press release on Tuesday.
They cited section 33 (1)(c) of the National Drug Policy and Authority Act, Cap 206 which prohibits the advertisement and publication of information that is calculated to promote the use of a drug for prevention or treatment of any disease or relating to enhancing human potency. In addition, Section 5 (1) to (5) in the Food and Drugs Act, Cap 278 prohibits the false labelling or advertisement of food or drug.
“Anyone who advertises or promotes a product with claims of a cure, treatment, prevention and/or modification of disease/body function is advertising a drug and must seek the approval of NDA,” the press release reads in part.
“The media platforms that publish these advertisements contravene sections 12 and 13 of Annex 14 of the Advertising Standards issued by the UCC. At the same time, the claims made in the adverts are not in tandem with the applicable Uganda standards for labelling and use of claims for the health drinks concerned.”
The three agencies warned that the manufacturers and media houses running the deceptive adverts “will face sanctions in accordance with the laws put in place by the government to protect consumer health and safety from these dangerous deceptive practices.”